Increase number of unduplicated people attending 50+ Centers by 10% by 2025
Objective Description
Trend Analysis
Overall participation levels in the Centers has returned to pre-pandemic levels. Virtual programming continues to be popular, but numbers continue to decrease, as in person participation has continued to increase. The virtual program at the 50+ Centers focuses exclusively on exercise programming. 30% of Virtual Exercise participants say they will continue to utilize this option and not return to in-person fitness participation. Our target for virtual participation is to maintain our current participation, as we do anticipate growth. Centers have also expanded their operating hours for the second year in a row, to include four evenings and Saturday mornings per week at Bain, East Columbia, Elkridge and Ellicott City. It is projected that participation levels will increase by around 8% in FY25.
Strategies
- Renovate and expand 50+ Center in East Columbia.
- Complete renovations to the Florence Bain 50+ Center, the most actively used Center in the county.
- Expand operating hours to include Mon-Thus evenings and Saturday mornings.
- Strengthen existing collaborations with partners.
- Optimize program opportunities to support personal choice.
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Source: Department of Community Resources and Services