Increase business community client participation by 20% by 2025
Objective Description
Trend Analysis
Since FY 2016, there has been an upward trend in HCEDA and MIC client participation, which is projected to continue into FY 2020. Due to strategic outreach efforts, event attendance and community engagement on social media have grown through FY 2020. Direct introductions, which tactically link businesses with collaboration potential, have also doubled over the last year. Due to the downtime caused by the 2019 move of the Maryland Innovation Center to its new location at Columbia Gateway, event attendance was moderately impacted. However, due to greater intensity of activity outside of the downtime, attendance rates remained consistent.
Strategies
- Lead with robust business retention & expansion (BRE).
- Cultivate strategic business attraction opportunities.
- Unleash the potential of innovation.
- Prioritize research and messaging.
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Source: Howard County Economic Development Authority