Increase the percent of residents registered in a Recreation and Parks program to 16% by 2025
Objective Description
Trend Analysis
The department was projecting a continued increase in registrations and revenue since COVID-19 when the enrollment dropped by 50-70% depending on the programming area. Over the past year, the department increased enrollment by 19.7%. The department is offering new programming and opening new sites while working to gaining new enrollment in the future with new sites that have been acquired this year.
Strategies
- Mail program guide and fliers to all Howard County households and target markets.
- Electronic information boards provide department program information at community centers, facilities, Ascend One building, Health Department and the George Howard Building.
- Develop supplemental registration flyers for target groups by programs, events, and location.
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Source: Howard County Department of Recreation and Parks