Data Analytics and Statistics Hub

Thriving and Healthy Residents

Increase the percent of residents registered in a Recreation and Parks program to 16% by 2025

13.2% 

FY19 Actual


FY18 Actual
13.6%

Objective Description

Providing opportunities for Howard County residents of all ages, abilities and socio-economic status to access recreation and leisure programs and venues improves the quality of life of our residents. Programming includes camps, special events, facility rentals, trips, sports & leagues, after school and school's out, nature, adventure, cooking & crafts, and therapeutic activities. This measure calculates the percentage of total county residents registered to any department programming divided by the Howard County population (according to the U.S. Census data).

Trend Analysis

The department is projecting to see a continued increase in registrations and continued increase in the Recreational Licensed Childcare programs. The Pickleball program has created an increase in registrations within the 40 and over category and we expect this to continue for the upcoming year. Over the next few years, the department expects the resident registration to increase as new programming is developed, new sites are opened, and continued upgrading of the parks throughout the county. To attract additional participation, the department uses many types of marketing strategies to inform residents of recreation and parks programs. Programs are offered county wide in parks, schools, facilities and community centers.

Strategies

  • Mail program guide and fliers to all Howard County households and target markets.
  • Electronic information boards provide department program information at community centers, facilities, Ascend One building, Health Department and the George Howard Building.
  • Develop supplemental registration flyers for target groups by programs, events, and location.

Source: Howard County Department of Recreation and Parks

Target = 16

Detailed Analysis


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