Data Analytics and Statistics Hub

Thriving and Healthy Residents

Increase the percent of residents registered in a Recreation and Parks program to 16% by 2025


FY22 Actual

FY21 Actual

Objective Description

Providing opportunities for Howard County residents of all ages, abilities and socio-economic status to access recreation and leisure programs and venues improves the quality of life of our residents. Programming includes camps, special events, facility rentals, trips, sports & leagues, after school and school's out, nature, adventure, cooking & crafts, and therapeutic activities. This measure calculates the percentage of total county residents registered to any department programming divided by the Howard County population (according to the U.S. Census data).

Trend Analysis

The department was projecting a continued increase in registrations and revenue, but due to the COVID-19, the enrollment dropped by 50-70% depending on the programming area. Over the next few years, the department expects resident registration to increase as new programming is developed, new sites are opened, and the pandemic comes to an end. To attract additional participation during this time, the department developed virtual programming and used many types of marketing strategies to inform residents of Recreation and Parks programs.


  • Mail program guide and fliers to all Howard County households and target markets.
  • Electronic information boards provide department program information at community centers, facilities, Ascend One building, Health Department and the George Howard Building.
  • Develop supplemental registration flyers for target groups by programs, events, and location.

Source: Howard County Department of Recreation and Parks

Target = 16

Detailed Analysis

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