Data Analytics and Statistics Hub

Thriving and Healthy Residents

Increase the percent of residents registered in a Recreation and Parks program to 16% by 2025

12.3% 

FY23 Actual


FY22 Actual
10.6%

Objective Description

Providing opportunities for Howard County residents of all ages, abilities and socio-economic status to access recreation and leisure programs and venues improves the quality of life of our residents. Programming includes camps, special events, facility rentals, trips, sports & leagues, after school and school's out, nature, adventure, cooking & crafts, and therapeutic activities. This measure calculates the percentage of total county residents registered to any department programming divided by the Howard County population (according to the U.S. Census data).

Trend Analysis

The department was projecting a continued increase in registrations and revenue since COVID-19 when the enrollment dropped by 50-70% depending on the programming area. Over the past year, the department increased enrollment by 19.7%. The department is offering new programming and opening new sites while working to gaining new enrollment in the future with new sites that have been acquired this year.

Strategies

  • Mail program guide and fliers to all Howard County households and target markets.
  • Electronic information boards provide department program information at community centers, facilities, Ascend One building, Health Department and the George Howard Building.
  • Develop supplemental registration flyers for target groups by programs, events, and location.

Source: Howard County Department of Recreation and Parks

Target = 16

Detailed Analysis


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