Increase the annual number of meal kits sold by 6% by 2025
Objective Description
Trend Analysis
The Roving Radish will continue strategies to make meals more financially and geographically accessible for families in need. The pandemic in 2020 increased significantly the number of meal kits sold, specifically subsidized meals. This increase in sales was due in part from the partnership with the Department of Community Resources and Services and Local Children's Board to provide 100 meal kits (50 vegetarian & 50 regular) weekly to families in need. In 2021 the funding for the 100 meal kits from the Department of Community Resources and Service and Local Children's Board ended for the meal kits.
Strategies
- Measure and process ingredients (Dice, cube, peel etc.) as much as possible to decrease preparation
time and increase customer satisfaction.
- Strategically select pick up times and locations throughout the county to increase convenience and
access to meal kits.
- Purchase proteins and produce from local farms at above wholesale prices creating another
sustainable market for our farms.
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Source: Office of Community Sustainability