Increase the annual number of meal kits sold by 6% by 2025
Objective Description
Trend Analysis
The Roving Radish will continue strategies to make meals more financially and geographically accessible for families in need. The pandemic in 2020 and 2021 increased significantly the number of meal kits sold, specifically subsidized meals. This increase in sales was due in part from the partnership with the Department of Community Resources and Services and Local Children's Board to provide meal kits for families in need. In 2022 meal kits sales decreased but subsidized meal kit sales remained consistent. Meal kits sales in 2022 have increased from the pre-pandemic sales (2019) and we expect a slight increase in 2023. Subsidized sales in 2023 are predicted to decrease slightly due to decrease in SNAP benefits.
Strategies
- Measure and process ingredients (Dice, cube, peel etc.) as much as possible to decrease preparation
time and increase customer satisfaction.
- Strategically select pick up times and locations throughout the county to increase convenience and
access to meal kits.
- Purchase proteins and produce from local farms at above wholesale prices creating another
sustainable market for our farms.
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Source: Office of Community Sustainability